Brands have recently become great defenders of videos.These contents manage to connect in an outstanding way with potential consumers since. They are some of the contents that internet users most value and most want to consume. Videos have become one of the great fashion elements on the web. The media are rushing to produce video content all the time. Companies are producing videos and more videos. Social networks are in a race to be. The ones to capitalize on that interest and, of course. Video advertising does nothing but accumulate integers.

It Worthwhile for Brands to Invest in This Type of Advertising

According to a study by the analysis firm L2, which has taken the results of luxury firms as a sample to carry out its study, although videos are very expensive and are at many more levels than traditional advertising, the Argentina B2B List truth is that the cost it ends up compensating the brands, they defend, and the evidence is sent. Videos continue to have a much better response than other online advertising content and continue to achieve much better results. Brands have to assume higher costs, they remember. The videos not only imply having to pay the media in which those ads are served (and which charge more than for other types of advertising messages) but also imply having to assume a production cost that is higher than that of other messages. advertising.

A Video Requires Much More Expense and Much More Personnel

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It is not the only point in which he wins. According to the study data, videos also achieve better results in engagement. Consumers are more receptive to video messages on social networks than those without them. According to their data, posts with videos on facebook achieve 60% more interactions, while the figure is 20% higher on instagram. To all this, we must also add that the video has a growing importance. In 2019 it is expected to be half of all web traffic, which makes it even more important to position yourself in this field.

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