One of the clear weapons that brands and companies are using in recent times when. It comes to marketing is storytelling. Stories have become a very powerful asset, a crucial element that companies use to reach their audiences. It is not only that the contents are living their outstanding moment and are managing to connect. With the receiver in a much more positive way than other types of advertising formats are doing. But also the stories and the correct narration of the same they have become key elements to better fix the brand in memory. Establish emotional bonds or connect in a much more direct way with the consumer. The importance that stories and narratives have for brands has become clear with the movements that companies have made in recent times. Not only have they started working to create foundational stories and narratives.
How the Importance of Storytelling Has Been Growing
The importance that stories and narratives have for brands has become clear with. The movements that companies have made in recent times. Not only have they started working to create foundational stories and narratives. But they have also hired storytelling and narrative experts and allocated more and more resources to this field. But perhaps one of the Australia Accountant Email Lists best ways to understand. How the importance of storytelling has been growing is to look at what political marketing strategists are doing and how. In recent times, good narratives have also become key to positioning themselves in the elections. If you want to win, you also have to tell a story.
That Is What a Study Conducted at Penn State University
And although political ads have to deal with certain issues in ethics and credibility that brand ads do not have to deal with as much in this area, political advertising could follow the path that companies have already charted. In many fields of corporate advertising, advertisers are using narrative techniques. As the person in charge of the study explains, they use them because they allow them to be more striking and more persuasive when it comes to positioning themselves before the consumer. Stories are powerful in changing people’s minds and engaging people in the message,” says Fuyuan Shen, the head of the study. Added to that, stories are harder to dismiss, he adds.