It doesn’t matter that they try to reach adult audiences and not children. In which animations and characters seem to make more sense. Brand mascots and corporate characters are having something of a golden moment. In the united states, for example, they even sell insurance: a duck or some kind of lizard try to convince. Adults to close their insurance with certain brands. And closer, in spain, a hedgehog (which arouses mixed passions) serves as an ambassador for genesis insurance. To this is added that many companies have recovered their pets. As is the case with fast food companies, and others continue to keep them strong and alive. They do it because pets keep working. The brand character continues to reach the audience and continues to fulfill its objective.

If a Clever Pink Rabbit Tries to Convince You to Get Some Batteries

The reason mascots and brand characters work are due to a mixture of issues related to the human mind. As they point out in an analysis in AdWeek, the connection between consumers and pets can be explained using both psychology and neuroscience. First of all, pets work because they are generally anthropomorphic. It doesn’t matter if they are an animal, a unique and special design or a thing. By being converted into brand characters they end up being endowed with human qualities and qualities. Your own personality does it, but so does the Armenia B2B List consumer who sees it. And as that happens, brand mascots are gaining empathy. We connect better with them and empathize with them because, as much as it is, we assume, in a very subconscious way, that they have human emotions, motivations, and behaviors. And, therefore, we establish a kind of social connection with them.

It Is What They Do That When They Are Designed They Are Given

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Also, and this is the second big point made in the AdWeek review, in a way pets are similar to us. It is what they do that when they are designed they are given human attributes and characteristics. For this reason, there are animals that wear glasses or that wear a tie. With this, they seem more human and we feel that they are more like us. Which makes our brain empathize more with them. Even so, within the pets themselves there are also certain categories. The more ‘human’ they can be, the better they will connect with the consumer. This, in addition, many factors come into play and are quite varied. One study showed, for example, that not all animals are the same for consumers.

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