In recent months, programmatic advertising has been in the eye of the storm. As advertisers have become more critical than ever of it and the scandals. They have been involved in have not gone unnoticed. The ‘youtube case’ with all its stages has become the excuse for boycotts. Above all, for an in-depth analysis of the market. Youtube has faced criticism from advertisers when its ads were first found to be associated with sensitive content. Such as extremist videos, and then when the platform was found to be failing to protect children. Either in content or with the ads it served. The problems not only affected google but became a critical fever in all those. Platforms that manage ads and content with algorithms.

As it can not belong without new episodes appearing in the plot

As it can not belong without new episodes appearing in the plot. Unilever has just made one of those announcements that add fuel to the fire. It’s head of marketing. Keith weed has furniture manufacturers email list once again put his finger on the problem. Unilever threatens to abandon large digital platforms, such as Google and Facebook. For the purchase of advertising if they “create division”, do not adequately protect children, or host hate messages. As reported by the financial times. The three accusations are, it must not be forgotten. Three of the great problems that these platforms have faced in recent months. Of course, not all the issues they press on are focused on. The content but also on the more technical part.

As one of the Largest Advertisers in the World, We Cannot Have an

Email List of Furniture Manufacturers in USA

Unilever’s words are serious not only because they show the company’s plans. But also because they show a general trend in the market. Advertisers are increasingly critical of the network and, above all. They are not willing to accept certain things, no matter how much the algorithms promise very good segmentation or are very simple to use. This criticism and the measures that can be taken do not imply, on the other hand. That the distrust of advertisers leads the big brands to return to traditional advertising. Continuing with the case of Unilever. In recent years they have also cut their advertising budgets on television and are making fewer ads in this medium.

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