For companies, protecting their brands, their identities and everything associated with them is very important, which sometimes goes to extremes. Over the decades, companies have tried to register. All kinds of terms and all kinds of elements associated with their trademarks. Sometimes with more luck and sometimes with less. In this battle for registration, many words of common use have entered. Words present in everyday life, and companies want to make their property (and thus limit who uses it and why). One of the latest cases of companies that want to register terms of common use is that of Cartier. The jewelry giant has tried to stop the process of registering a trademark in Singapore.

The Company Moneymax Wanted to Register Lovegood

The giant and the Singapore company have been locked in a legal battle since 2017, which cartier has just lost. The patent office of the asian country has indicated that “The word love is used almost omnipresently in the Chad B2B List universe of jewelry” and that therefore. It cannot be the heritage of a specific company. Cartier cannot, therefore. Control the use made of a word so common and so present in its own industry. The case is but one new installment in something much larger and much longer in the history of trademarks. Companies have tried over the years to register concepts. Words, and terms with which they try to control speech and the use of elements that they. Believe are linked to their brand (and also stop their competitors).

The Opportunistic Word Companies Are Not Just Trying

Chad B2B List

Companies take advantage of the loopholes in the law to register popular terms. For example, while you can’t trademark Christmas, you can trademark variations of that term. As an American expert explained , Christmas is not a registered trademark, but many other variations are. The problem for companies that have names that are common words is how they can protect that name. Apple has a common English word as its brand name. It’s just apple. With that you opened yourself up to a lot of problems, since the laws of the countries differ on. What can be done or what cannot be done with common words. What should be clear is that apple’s defense of the term is limited. It cannot prevent people from continuing to talk about apples or selling. Products (which are not technological) by appealing to the term.

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