One of the elements that was present in all the predictions of what had to be done in 2015 and that continues to be present in all those. That try to anticipate what will mark 2016 is video. Video is a regular on the list of trends because forecasts for. Its consumption growth continue to be very high. Brands, therefore, have a wide margin of maneuver to find. A position that helps them reach consumers and can still take great advantage of video. In fact, the expectation is that video will grow significantly in 2016 and video will become. A key element that every marketer will have to understand and use.

A Marketer Who Doesn’t Know How to Move in the Video

Videos will also be a bit more complex over the next year and marketers will need to be able to move in a world where they will be required to be able to not only be behind the effort of creating and launching videos but also the move. In a more technologically complex environment. In addition, Animoto’s forecasts indicate that new players will enter the video battle, making the Indonesia B2B List content offer much broader. On the one hand, SMEs will start producing their own videos. Small companies will not give up this opportunity and will produce their own videos, following in the footsteps of the big firms. On the other hand, 2016 will see a peak in the production of diy videos. In other words, consumers will not simply wait for brands and content providers to release videos. They will also be content producers.

Video Advertising, a More Complex Field and if the Video Market

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New players are not the only elements that will make the video niche more complex. The platforms will move in a much more competitive environment that will make brands have to play with many more cards in the deck. By the end of 2016, they predict that there will be some 20 billion daily video views on facebook. Which will become an (even more) powerful player in this field. And if the video market gets complicated for content. It will also get complicated for the. Very emerging and increasingly powerful video advertising. Brands will have to play in 2016 not with new rules but rather with. A more complex version of the ones they have.

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