We are facing the definitive start of smart speakers and voice control. If it no longer surprises us at all to talk to our phones to ask them to call us or open the browser. Communication has now taken a step forward and the commercial. Paradigm has changed to evolve towards new business. Models that compete with the more traditional ones. Like any big change, it takes some time to assimilate it. It’s true. However, technology advances at a fast pace without waiting for anyone and it is the most innovative company. With personnel prepared to adapt to change. That are able to adapt best to the current moment.
The Arrival of Smart Speakers Such as the Amazon Echo
The arrival of smart speakers such as the Amazon Echo, Google Home, or Movistar Home, radically changes the way consumers relate to companies and this is a fact that is already on the DJ email database market and that will only evolve towards the consolidation of artificial intelligence. Leaving aside the incalculable value of the data obtained and managed by large companies such as Google or Amazon, and which deserves a separate article, the consolidation of these devices brings with it the need to adapt marketing to this new environment. There is no other and now I will tell you why.
Artificial Intelligence-based Devices Base Their Searches on Big
Artificial intelligence-based devices base their searches on big data extracted from the network. That said, what happens if we are not on the network? That’s right, we disappear. On the other hand, what happens if we are on the internet but we do not control exactly how? The answer is simple: others will reach the consumer before us and we will never know. If you don’t believe it, you can try a voice search device and you will quickly realize how important it is to control the digital channel.