What does the future hold for brands and what should marketers focus on to achieve the best results? The marketing strategy must be adjusted to what consumers expect from brands. But also to the challenges that the year will bring. For companies, 2021 will be the year of the hangover. The coronavirus crisis but also a period in which new challenges and new elements. Will appear that will put pressure on their position in the market. As Forrester points out, for marketers in Europe. The year will be marked by the problems of a more complex digital. Ecosystem but also difficult at a political and social level.

Forrester Makes Three Key Takeaways for B2c Marketers

What should marketers work for in Europe then? Forrester makes three key takeaways for B2C marketers. Marketing budgets have changed and so has what’s important about them. One of the weight loss emails leads reactions of marketers to the outbreak of the coronavirus crisis was to freeze budgets or act on them. It is also one of the issues that are believed to remain beyond the end of the crisis. In 2021, marketing budgets will be changed or altered. This is also one of the key points that Forrester has detected about how things will change in the work of marketers in Europe. Budgets change, but so does what is considered important within them. Thus, priorities have changed.

One of the Reactions of Marketers to the Outbreak of the Coronavirus

weight loss email leads

This is also one of the key points that Forrester has detected about how things will change in the work of marketers in Europe. Thus, priorities have changed. Customer experience has become the number one priority for marketers. As explained in Forrester’s findings, the number of consumer marketers who consider it their “top” business priority has risen from 26% in 2019 to 46% in 2020. Marketers will therefore pay more attention to it. It is not the only adjustment in how they distribute their budgets and priorities. What is meant by a driver of profitability has also changed? It will no longer be revenue growth, but cost reduction. Although increasing revenue remains a priority, reducing costs has risen on the list of topics of importance.

Leave a Reply

Your email address will not be published. Required fields are marked *