In recent times, many have been the brands that have been launched to create life on their profiles on social networks. Publishers have presented books and held meetings with authors, there are those who have used them to hold meetings about potential new products and there are those who have invited celebrities and influencers to star in those moments and thus achieve a greater connection with the audience. Streams on social networks are becoming more and more common, especially since Facebook also entered the race for this market and launched its Facebook Live. Why are brands betting more and more on these tools and why are they increasingly present in them?

The Fact That Consumers Are Paying More and More Attention Video or Live Streaming

The fact that consumers are paying more and more attention to the video and are responding more and more directly to it is one of the big reasons why brands are, in turn, doing more in this area. As the brands go deeper and deeper, this has Sri Lanka WhatsApp Number Marketing Lists a knock-on effect on the others. If there is movement in this field, the other brands will end up adding to it since, if for one it triumphs, it is better that it does so for all of them. If we add to this the fact that social networks, and here we could simply say Facebook, are rewarding this content and giving it a prominent part in their feed, it is even less surprising to discover that brands are getting more and more on this type of content. contents.

As They Also Explain in an Analysis From Forrester

The fact that consumers are paying more and more attention to the video and are responding more and more directly to it is one of the big reasons why brands are, in turn, doing more in this area. As the brands go deeper and deeper, this has a knock-on effect on the others. If there is movement in this field, the other brands will end up adding to it since, if for one it triumphs, it is better that it does so for all of them. If we add to this the fact that social networks, and here we could simply say Facebook, are rewarding this content and giving it a prominent part in their feed, it is even less surprising to discover that brands are betting more and more on this type of content. contents.

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