Scientists at the University of Southern California (Kristina Lerman, Xiaoran Yan, Xin-Zeng Wu) conducted a study on how social behavior is often contagious, spreading through the population, and how individuals imitate the decisions and choices of others. In social networks, the illusion of the majority can be created, where something is perceived to be popular when in fact it is not. You can see the report published at Cornell University in New York, Through the study, you can understand a wide variety of global phenomena from innovation to new social norms and political movements, these arise as a result of following what others do.

The Researchers Traced the Origin of This Phenomenon

Therefore, the illusion of the majority can facilitate the spread of social contagions in the networks. And also explain why systematic prejudices arise in social perceptions. For example: of risky behaviors. Using Costa Rica WhatsApp Number Marketing Lists synthetic and real-world networks. The researchers explored how the majority illusion depends on network structure and development. Statistical models to estimate its magnitude in social networks. The illusion of the majority occurs when contacts with a greater number of connections send information to several contacts at the same time. Producing the illusion that everyone is sharing or speaking the same thing. In this way, virality can be artificially produced.

The Illusion of the Majority Explains Influencer Marketing

Currently, many digital professionals sell themselves as great influencer marketing gurus. Creators of organic virality, and digital impact. But the reality that no one wants to confess is that their supposed success is based. On buying their engagement in “Click farms”, or they participate in the creation of “Fake profile networks” to own their own click farm. These practices are not born with the intention of imitating the illusion of the majority described in the study. But to simulate it in front of their clients. Because the reality is that they do not have the slightest idea of ​​how to promote social behavior. And therefore they prefer to use self-deception.

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