Among managers and managers of large companies and brands, the issue is much more common. But among those who make decisions in smes, it is much less common. Among small and medium-sized businesses. The question “What is marketing” and how it can help them better position themselves in the market are not often asked. Even though the answer to those questions can be key to their success. In short, we could say that marketing is a “Set of techniques and studies that aim to improve. The marketing of a product” and a tool to reach and connect with consumers. With the aim of promoting our brand or increasing sales.

One of the Reasons Why Marketing and Its Benefits

However, this idea is a mistake. Marketing is for SMEs too. After all, they must reach their potential clients, as a large company must do, and they have to compete in the same market. They also need the weapons to Training Directors Email Lists position themselves solidly in that business field. Those responsible for small and medium-sized companies, especially small ones, often face certain issues that act as brakes on their position regarding marketing. From the outset, you usually feel a certain fear of this tool. The reasons for the fear are several, from that it will expose the company too much to that it will force them to leave the comfort zone excessively, ignoring the potential that it will bring with it.

There Is Still the Prejudice That It Is a Way of ‘throwing Money

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If you have worked with SMEs in marketing and especially in social media marketing, you will be able to understand this situation even better and you will be able to provide even more data to understand it. It is not just that SMEs invest little money in something that they know is important, it is that they also have a too short-term version of what they should and can do. The usual thing is that they prefer ‘fixes’, elements that precariously solve the challenges they face online, and thus spend less money. They do it despite the fact that cheap is expensive in the long run. They need a strategy. This reality means that SMEs have to improve their use of marketing and also that they have to start taking it seriously.

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