One of the lessons that must be learned when starting to work in an online medium is the importance of the moment. On the internet, after all, you are in front of the news reader-consumer. At the specific moment when things happen and you want them. Time is very fast and accelerated and the information is very marked by the agenda. Things have to be when they happen, which is the reason why the media on the internet are full of direct. Last hours and news that are updated in real-time. This does not mean that there is no place for the most in-depth content and the. The calmest vision of things, but first of all, what the first reality imposes must be taken into account.

An incomplete digital transformation has been carried

And what the media do and how they do it has a huge impact. How companies approach their online content marketing strategy. After all, the media is the mirror in which they look. At themselves and the Russian email address list terrain from which they try to learn lessons about what to do and how to do it. One of the recommendations that are usually made to be successful in the field. Of content is to try to approach things as if they were an editorial. In fact, some big brands are already having their own newsroom. That produces content at all times and in real-time.

Transformation or disruption Spanish companies

Spanish companies identify the opportunity of the short-term positive impact provided. By digital technologies and are far from understanding their disruptive potential. Many managers. See digital transformation as simply a technological revolution. According to them, their importance lies in the impact on productivity.


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