The mobile has become a key tool for buyers, who research products, compare prices and purchase services through their favorite Internet connection device, the one with which they spend 24 hours a day and that accompanies them everywhere. And as consumers increasingly use smartphones for shopping activities, retailers have been forced to adapt to the trend. Some have done better and others worse, but the truth is that the consumer is increasingly demanding. And what are the features you want on a seller’s mobile website? An Episerver survey of more than 1,000 adults provides the answer: more than half (54%) want to be able to see reviews of other users’ products.

Which Once Again Shows the Importance of Peer Review

Among the 5 characteristics of the mobile web most desired by consumers. We also find easy and direct access to customer service (38%) and with the same percentage. The automatic adaptation of the web to the Peru B2B List size of the screen. Just below (35%) would be the map and location functions, since many people enter the sellers’ website simply to find out where the physical store is. Finally, 27% of those surveyed also valued the option of creating wish lists. Something very practical if we take into account that consumers often consult their purchases via mobile in micro-moments. But prefer to buy later, more calmly, at home. And from the computer. In this case, having the wish list would allow you to advance steps in the process. Without having to search again, one by one, for all the products.

The Importance of M-commerce Creating Comfortable Mobile Websites

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Creating comfortable mobile websites is essential to join the m-commerce boom. Retailers who want to sell online already know that although sales via mobile devices are not yet in the majority, they are growing at a dizzying pace, while sales via computers continue to grow, but much more slowly. Thus, Bizrate Insights forecasts m-commerce growth of 65% over the next year, with which by the end of 2015 mobile sales could account for more than 40% of the total. They currently account for around 25%, an already significant figure, especially if we compare it with 15% in 2014.

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