The Central Role of Marketing Is to Communicate but That Does. Not Explain What Content Marketing Is. Only Through This Action Is It Possible to Create Value. Sometimes It Is a Primary Communication Exercise Without. a Major Strategy Just to Get Out of the Way the Famous American General George S. Patton Said That a Violently Executed Plan Today Is Better Than. One Perfectly Established in a Week. This Is What Happens With Communication Sometimes It Is Better to Do Something. In the Present Even if It Is Not Perfect Than. To Lose Market Space by Waiting for a Perfect Message. This Could Summarize the Last 5 Years of Marketing. Our Profession Has Been Filled With Short Term Actions. Due to Their Imperfect Nature Give Results in the Best. of Cases Unstable but This Does Not Mean That We Should Abandon. The Exercise of Communication the Current Market Demands Immediate.
To Brands to Be More Disorderly in Their Communication
Exercises and It Is Especially. Accused in Content Marketing Actions. Brands Today Seek to Create Messages With High Impact. And Speed at a Lower Cost in Other Words: Cheap, Effective and Fast. This Position Is Not Entirely Incorrect the VP Security Email Lists New Trend of Efficiency and. Effectiveness Supports That This Should Be the New Marketing Model. However, It Also Justifies the Misuse of Vehicles and Communication Channels. Some Would Argue That Content Marketing Is the Action That. From the Creation of Content Achieves the Marketing Objectives of a Brand. This Implies That Any Company That Increases Its Sales Improves Its Image or Increases. Its Purchasing Preference Through a Strategy That. Includes a Piece of Content Does Content Marketing. It Is True and Valid to Think in This Way but It Opens the Spectrum.
Of Actions in an Uncontrollable Way in That Order of Ideas
Content Marketing Could Be the Creation of Posts on Networks or the Creation of an Article or Study of Whitepapers. Of Course, It Would Also Be a Flyer With the Company’s Mission Printed on One Side. It Cannot Be Thought That Content Marketing Is All the Content That Leads to an Improvement in Market Position, That Would Be a Huge Simplification of Reality. In That Sense, the Question Is Not What Content Marketing Is, but Rather Why We Want It. Companies Today Must Separate Operational Communication Actions From Content Marketing Strategies, Simply Because Their Construction and Objective Are Not the Same. The Real Sin Is Content Gaps This Reality Has Given Rise. Answers and Curiously Enough Forgives That They Are Not Exact.