It turns out that when you view the conversion process too schematically, you miss the details that really matter: customer behavior. A potential customer doesn’t jump into a funnel saying they might want to be a customer, or then slide down a tube hoping to end up with a sticker labeling them “the millionth customer.” A potential client is always looking to solve a problem or satisfy a need. And in the online conversion process you need content at all stages and touchpoints to understand the benefits of a proposal and be able to make a decision. Content marketing is the facilitator of that journey. But, for this, that path must be described with richer and more complete models that allow us to understand the real needs of customers.

The ‘conversion Funnel’ a Conversion Funnel or Conversion Funnel Reflects

This form of analysis has become almost essential due to its ease of understanding. An inverted triangle with several layers: attraction, proposition, conversion and retention. Allow you to quickly see the ability to convert visits to a website into customers. In the upper part, which is the one with the greatest width graphically. The potential clients that result from the attraction actions are shown. The VP Software Email Lists successive layers narrow in relation to the first until reaching. The last layer shows those potential clients who have finally become clients. Simple, and graphically well resolved. One of the great advantages of a conversion funnel is the ability to present schematic data in a simple way. But perhaps in this very simplicity. Resulting from the need for synthesis maybe its disadvantage if it is not used properly.

The Customer Journey a Customer Journey Describes the Journey That

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A customer journey describes the journey that a potential customer takes from the moment they make contact with a company until they finally become a customer. A priori it might seem the same as a conversion funnel, but while the conversion funnel focuses on the starting and ending points, a customer journey model describes the motivations and needs of a user to get from one point to another. The development of a customer journey model implies a change of vision. It is no longer (only) about the actions that a website does to attract and convert. It is about reflecting the user’s vision, from her perspective. The experience, the touchpoints, the interaction that makes a user move along a proposed path or abandon it.

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