Fortunately, De Dondersteen already had a webshop up and running. The bad luck was just: due to (probably) a security hole, the site was hacked. They suddenly had to switch to a different and much simpler site. They have started adding products like crazy. That they lost a lot of link authority with the switch was not important at the time. His Instagram page with hundreds of followers was also included in the Hack. However, his customers remained loyal to them, says Van der Pal in the article.
Because they also have a social function by organizing events, his customer base remained intact. So it was great to see dozens of packages being shipped a few days after the switch to a new shop. And not only in the Hengelo area, but throughout the Netherlands. Also read: The importance Australian Email Lists of local marketing in 2021 [5 trends] Missed opportunity This story makes you realize that your shop doesn’t have to be perfect to make sales. Unfortunately, it also happens often enough that opportunities are missed.
LCP (Largest Contentful
For example, I came across a site of a local jeweler with no fewer than three stores. During the busiest time of the year (and still is) this jeweler only had a landing page that said ‘Our new website will be released here soon’. In any case, this ensures that no turnover is achieved. It is important to continue to bind your clientele to you. De Dondersteen did not only do that by building another webshop, but also started a new Instagram account with which they had even more followers in a few days than before.