That information, good information, is the blood that nourishes good marketing, is not a discovery. That we are in the information age, either. By pure logic, if we combine both aspects, it will be easy for us to say that these are good times for marketing and its decisions, and without a doubt, it is. However, like any scenario, there are always two sides, one more friendly and the other harmful. The volume of information is impressive, a discipline has had to be created that tries to put order into so much information, such as big data, the explosion of the digital world has multiplied by n the amount of information that we can obtain from any effect, from any circumstance and most importantly, at the moment. These are very interesting resources to convert information into knowledge and this,

How Can It Affect the World of Marketing and Commercialization?

Well, all this has a direct and important effect on marketing, let us think that this lives and has as much importance. As the knowledge, it has of the market, obviously, if the information that is taken is of one of those two types mentioned. Harmful or false, all the Benin B2B List marketing decisions we make in marketing have only one destination, failure. It is very true that there are many companies. They have information systems that are so adequate that they allow them to sift false information from authentic information. That they “Drink” from very objective sources, and that they have the knowledge and means to do this efficiently. But it is not the most frequent in our business fabric.

A Few Days Ago at a Conference for Entrepreneurs

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With this premise, a few days ago at a conference for entrepreneurs. I commented to the attendees as a personal opinion that the structure of the call was of information was incomplete. That I was convinced that in the data generation stage. We were advancing progressively and with a view to being able to generate much more. But that the challenge increasingly for the company. Was knowing how to filter what part of the information we obtained was in line with reality and what was not. Since we support our decisions largely on this resource. I told them that the challenge was no longer so much in obtaining information. But in knowing the degree of quality that we obtained.

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