Videos have become the ultimate battleground on the internet. Brands are increasingly interested in positioning themselves by using video as. A lever of access to consumers and the big names on the web are fighting to become. The ones who allow them to do so. Facebook and google are the two big names that are trying to capture that market. The first has as its main point of advantage. The high number of users it has as a social network, users who are increasingly using. Its tools to share or watch videos. The second has in its favor the fact that its proposal. Youtube, was the first to try to take over the internet video market and also the fact that it is still. The one with the most users. The figures also show that it is not running out of steam.

The Consumption Time of Videos on Youtube Has Been Increasing

According to the data provided by google in connection with its presentation of results. The time spent viewing content on the video network has grown by 60% in the second quarter of the year compared. To the same period of the Mayotte B2B List previous year, which it also represents the highest growth rate of the last two years. But not only the viewing time of content on the video network is growing, but also the. Time that consumers spend watching videos on mobile terminals using youtube is also growing in a particularly notable way. According to the data, the viewing time from mobile devices. Such as smartphones and tablets, has been doubled in the year-on-year comparison.

Spending on Advertising but the Viewing Figures Are Not the

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the viewing figures are not the only thing that matters and above all, they are not the only element that can give a clue as to who can win or lose the online video war. At this point, practically the most important thing is to establish who is being able to make the most of the success of this type of content. Advertisers, in general, are increasingly interested in online videos, which have become a powerful source of contact with consumers. Brands have understood the potential of video and are determined to make it the key element for their new digital strategies. Big brands are therefore spending more and more money on online videos. According to the data provided by Google, the main advertisers by investment in YouTube are spending 60%

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