Facebook’s firm commitment to video is not just a fad, or a project that they trust has a future, but rather it is something that they are already seeing the benefits of, both in organic videos and in promoted ones. Because the advertising profitability of video ads exceeds that of any other format. That is one of the main conclusions that emerge from an analysis carried out by Naningans, based on the impressions offered by its clients during the first quarter of the year. Thus, the video share of mobile advertising spending would have increased by 26% more, reaching even 45% more in certain regions of the world.
Mobile Phones Are Thus Driving Spending on Video Ads
Mobile phones are thus driving spending on video ads, and this is happening among advertisers in all sectors. But those of online games especially stand out. As they mostly opt for this format (in the case of video games. 35% of the Germany B2B List money they spent on facebook ads has gone to video. Up 25% from the previous quarter, and up 122% from the same quarter in 2015). On the other hand. The naningan data also reveals that e-commerce advertisers continue to receive a large roi on advertising on this social network. Mainly due to carousel and dynamic product ad formats. With the average value for order and return on investment on each ad growing at a rapid rate of 17% and 57% respectively.
Something That Is Corroborated by Multiple Studies Where Brands Say They
As we pointed out at the beginning, the presence of videos on facebook is increasing, and this is mainly due to. The use that internet users make of the social network (engagement figures are much higher in video). But it is also reflected in the advertising revenue, which is the preferred format for more and more advertisers. But facebook doesn’t want to limit its video ad revenue to promoted content. It also wants to include ads on organic videos. Specifically, it is considering introducing advertising in live videos. In order to monetize them – and also make facebook more attractive to its creators, who could receive part of the income.