One of the main indicators through which we can verify the rise and extension. The penetration of mobile devices is through the opening rate of emails that they register. A fact that, currently, confirms the golden age that these mechanisms are going through. Which have become the main supports for opening these contents. This is the main conclusion reached by a recent study carried out by the company movable ink. Carried out on more than 1.2 million emails opened between january and march of this year. Which includes both individuals and b2c companies from the travel, financing, media and telecommunications sectors.

The Report Reveals That Two-Thirds of the Emails That Users

Finally, the biggest surprise in this report is found in the data related to the time users spend reading emails on these devices. And it is that, according to this report, it was greater than 15 seconds (the highest value analyzed) in kindle devices. Since the CMO Email Lists registered a rate of 56%. Android smartphones (54%), windows smartphones (45%), personal computers and laptops (39%). Iphone and ipad (35% and 25%) follow in the ranking relative to this email reading time. %, respectively). These last devices, paradoxically, in addition to being the ones with the highest opening and conversion rates. Are the ones with the shortest reading time, since they obtain the highest rates of the categories analyzed in relation to reading times.

Conversions by Device in Another Order of Matters

In another order of matters, the movable ink report also looks at. The conversions that were recorded by users based on the type of devices they used. In this sense, the highest volume of conversion went to smartphones, and specifically, to the iphone. Which experienced a conversion rate of around 41%. In this sense, desktop devices were in second place, registering a conversion rate of 33%. For its part, the ipad recorded 16% and android smartphones, 6.5%. The remaining 2% related to conversion.

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