The internet arrived a few years ago to change everything and to make. Brands have to face a new and completely different scenario. The internet also came to make changes an increasingly accelerated thing and to make. Brands have to be able to react with less time and less space. To all this, we must add that the internet is a scenario of incomplete evolution. Which makes it necessary to always be aware of potential changes. And what is changing in the network? According to the latest edition of. The digital future study prepared by Comscore is based on data from several countries. There are several trends that are changing the internet today and that is modifying how users access it. It and what those same users do on the internet.

The Digital Market Has Made Things Global And When It Comes to Global

And when it comes to global, it is not commonplace. There are more and more internet users in more countries around the world and this is causing audiences to change. In 1996, only 34% of Internet users were outside the United States. In 2016 it was already 89%. This has caused things to change and the weight of the markets to differ. For example, right now, the top Buy Lithuania WhatsApp Numbers markets for desktop internet users are EMEA (33% of the total) and Asia Pacific (45%). This means that brands have to be clear about certain things and that they have to see clearly that the market is increasingly globalized. The world has become multiplatform and that has changed the day-to-day of consumers. But the market is not only complex because it is increasingly diverse in terms of network access and globalization, but also because internet access is increasingly varied.

The World Has Become Multiplatform and That Has Changed the Day

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The market is not only complex because it is increasingly diverse in terms of network access and globalization, but also because internet access is increasingly varied. Consumers access the internet from more and more devices. Each moment of the day has a dominant device (during the day we usually access from the desktop, with the smartphone dominating first thing in the morning, for example), although mobile phones have become a kind of constant. Thanks to this mobile boom and the fact that we always have them with us, the world is now an always-connected scenario in which brands have no choice but to play based on these new rules.

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