Videos are an increasingly important and valuable part of the web. As you can tell by looking at just about any stat. Videos are the ones that are receiving the greatest growth in advertising investment and are the ones. That are managing to arouse the greatest interest among brands. Who are trying to understand how these formats are changing content consumption. Because the truth is that video is not only an element that arouses. The interest of brands with its high potential, but it is also a format that has managed to arouse. The interest of consumers, who are increasingly seeing more and plus.
Consumers and Internet Users Love Online Videos Watching From Long-term
Watching from long-term audiovisual content, such as series or movies. To much shorter and more specific content, such as tutorials or home videos. In a massive way. And the videos are especially successful among young people. Which gives them another important argument for brands to be interested in them. This has just been demonstrated by a study by ofcom, the british Brazil B2B List telecommunications regulator. Which has just analyzed how videos are viewed and how behaviors change. When the demographic group changes. The study is about a british sample. But the figures are still very interesting to understand how video is changing content consumption habits.
Three-Quarters of Adults Have Accessed What They Call Vide
According to their findings, three quarters of adults have accessed. What they call video on demand or online (odo) at some point in the last 12 months. The figures are already impressive, but they are even more so. If you zoom in on certain groups of the population. Among the youngest, consumers who are now between 16 and 24 years old. The consumption of these videos is much higher. So much so that it can be considered almost universal. 96% of young people have watched videos online in the last 12 months.