In just a decade, the new communication technologies have altered the forms of traditional consumption. Companies, regardless of their size, adjust to these emerging rhythms and formats. The SME sector sees in this digital wave a good opportunity to expand its business and an effective tool to equalize competitiveness in the different sectors. These are the initial conclusions of the report on Digital Marketing and SMEs, prepared by QDQ media. QDQ media has been in contact with its clients to learn first-hand about the trends in the use of new technologies.

The Results of the Report Reflect That Digital Transformation

Pedro fernández, the company’s director of marketing, states: ” this digital immersion brings a series of competitive advantages. Especially from an economic point of view: the savings in digital marketing. Strategies make it Buy Honduras WhatsApp Numbers possible to bring a hitherto inaccessible public closer. Good positioning in search engines is synonymous with success. Because when collecting information about a product, 71.1% do so through search engines. Compared to 20.5% who directly access the corporate website of a business “. This requirement of the same regarding online presence is transferred to the level of social networks. Where 63.7% use them to promote their business. Facebook is the most used with 40%, surpassing Google+ by 19 points.

It Stands Out That Only 12% of Those Surveyed Use Linkedin

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The management of the web, its design, and structure, are key elements for the sme. 90% of the entrepreneurs questioned affirm that contact with the client is a priority element of the page. In this way. The website must adapt to the uses of visitors. Gradually facilitating navigation and making visible the content that is to be highlighted. The need to adjust web content to responsive technology is another of the key points drawn from this survey. With 95.2% considering this aspect essential. Although the laptop still maintains its hegemony as the preferred device (46%) have stated that they prefer the laptop. Followed closely by the smartphone with 41%, while only 13% prefer the tablet.

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