On average we read and send more than 80 emails a day. We check our mobile more than 110 times and we are bombarded with more than 5000 advertisements. It is normal for the vast majority of users to disconnect from interactions with brands. In exchange, they leave a trail of information about their behavior. Their tastes, their productive hours, their empathy towards certain products and their pattern or “Consumer journey” of purchase. The way we communicate has changed in such a way that what is worth today. Tomorrow will be obsolete. The user wants control, power, wants quality content, personalized, packaged and delivered to their devices.
At the Moment a Large Number of Companies Are Entering
At First It Was Not Bad That Advertising Began to Adapt
It easier for us to know and understand the start of a query. The abandonment or the purchase of it. In the end, the consumer is no longer so important in the search for customization. What really matters is the data with which each user is handled. The reason for their abandonment, the reason for their purchase. The when, the where, and the how. Now what really matters is the residual data of their interactions.