Neuroscience does not mark what is going to be done or it is not the element from which ideas are born, but rather it helps those ideas to flow, work and have a positive trajectory. That is to say, it does not eliminate the creative part and that of the rather traditional ‘art’ of advertising and marketing, but rather improves it. Marketers still need to come up with brilliant ideas and continue to have to position themselves in a creative and disruptive way, but their work is later supported and enhanced by what neuroscience can bring them.

How the Consumer Brain Worked and How the Brand Messages

In one of warc’s last columns, his analysts address the possibilities of what they call the neuro-creative. This supposes a cross between the most traditional creativity. The search for ideas and the elaboration of proposals, and neuroscience. Instead of just throwing out creative ideas and imagining new possibilities and new solutions. What is sought and proposed is to use Bhutan B2B List neuroscience to determine how they will fit together. That is, given that neuroscience is increasingly popular and that. Its proposals and solutions are more accessible to the industry. It is becoming easier to optimize creative work so that it is more effective.

The Idea Has Already Become a Business Proposal and an Element

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In the campaigns that some of their clients have launched. They have already applied these principles. In one of kindergarten, for example. They adjusted the position of the mark using reaction tests and in another of lynx. They were able to mark the key emotional moments of a creative thanks to the use of neuroscience. Another company, ottosunove, used neurometrics to figure out. If their campaign was actually sending the message they wanted it to. What makes neurocreativity different from other applications of neuromarketing is.

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