Should marketers surround their potential customers with pretty things? What is beautiful and what is not seems to be a very personal and fickle concept. Although the truth is that there are more or less clear parameters of what is – or is not – aesthetic. Understanding and using them can make the difference between a successful marketing strategy and one that is not. As science shows. Neuroscience studies make it clear that aesthetically pleasing things work best. Our brain not only reacts more positively to these stimuli, but they are also much more efficient in terms of use. Neuromarketing, therefore.

As Martechtoday Explains  Those Things That Are Aesthetically

Since the brain is “Oriented” to respond to beautiful things. The brand message has already achieved its first blow, that of capturing their attention. From there, the consumer will have to ‘work’, but at least he has already managed to Croatia WhatsApp Number Marketing Lists eliminate one of the entry barriers. This also happens with advertising whatever the channel but also with other visual elements of the brand strategy. Updates on social networks, email marketing campaigns, or company websites, for example. Are also influenced by this behavior and are also affected by these mechanisms. Likewise, we respond to them differently if they are aesthetically appealing.

This Implies for Example That Spending Money on the Marketing

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Things are seen as a reward, like a prize, but they are also connected to them based on emotions and not reason. Which is exactly what marketers want.  On the other hand, reactions to the aesthetic are visceral. They do not operate on a conscious level. That is, our brain ends up working automatically. That we put barriers to things is much less likely.

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