Investment in digital advertising will grow 24% and the consolidation of m-commerce will grow around 48%. These are some of the main conclusions presented in the digital marketing trends infographic for 2016 developed by. The QD media company. 2006 will be marked by the growth of investment in digital marketing. The rate of increase will be around 23%. Advertising directed to mobile devices foresees a growth of 9%. The main investment channels are still blogs and social networks. But 2016 brings changes such as the explosion of online video and audio.

Branded Content Maintains Its Leading Role Companies That Wan

The emergence of smartphones has meant a very important change in digital marketing this year. The investment in marketing actions for mobile devices will be multiplied by 7. The mobile goes from being a Ecuador B2B List complement to being. The main actor in the process of purchase thanks to factors such as real-time geolocation. Which are essential to meet user demands at all times. The incorporation of functionalities of this type will make m-commerce continue its growth trend, and it is expected that in 2016 it will do so by 48%. Online video, the main protagonist of 2016. Online video becomes the main bet within digital marketing strategies.

This Year Brings New Formats That Make Videos More Attractive to Users

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The main social platforms, such as facebook or twitter. Lose weight in favor of other new social networks on the rise such as instagram, snapchat or linkedin. In these much more visual networks, video is a key element to reach users. In addition, social networks will also become points of sale. Thanks to the integration of calls to action. Users will be able to purchase products directly from these platforms. The mobile goes from being a complement to being a main actor in the process of purchase thanks to factors such as real-time geolocation. Which are essential to meet user demands at all times. The incorporation of functionalities of this type will make m-commerce continue its growth trend. And it is expected that in 2016 it will do so by 48%.

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