What is one of the great objectives of the brands and their managers? Clearly, on the list of things that brands want to achieve and are actively looking for, it’s getting to be valued positively. Entering the lists of the most valued brands and also in the closely linked list of the most valuable brands is one of the great dreams of those responsible for them. But, to achieve this, they will not only have to do things but also look like them. The key to achieving good results and for consumers to connect with the brand is, as on other occasions, in first impressions. The idea of ​​brand value is strongly influenced by what consumers ‘feel’ that brand is. That is, the general perception of the brand modifies the idea of ​​the value that consumers have.

The Different Brands and Companies in the Company’s Latest

This is what a kantar Millward brown analyst, Doreen wang, recalls, based on the results achieved by. The different brands and companies in the company’s latest study on global brands and what. It has allowed us to understand about consumers and their perception of things. Those responsible for the brand may believe that it is creative. Disruptive and innovative explains the Media Directors Email Lists analyst, and it may really be so, but that is not exactly. What modifies the perception of brand value that consumers have. What matters is not so much what it is (at least starting from the position of consumers) but how it is perceived. The key is therefore not only in what you are but also in how you manage to transmit. That and how you manage to reach the audience with that information.

The Brands That Have Grown Most Broadly in Value

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The analysis not only points out the importance of knowing. How to transmit these realities and not only ‘doing them’, but also the value of keeping these elements ‘crossed’. The brands that manage to increase their value in the most impressive. Ways do not manage to convey just one of these values, but instead manage to be perceived by consumers as generally linked to several of these values. That is,a brand that is perceived as creative (and only creative) grows in terms of brand equity. It does so on average by 69%. However, a brand. That is perceived as disruptive manages to grow in value by 123%. If the two elements are added and the brand is seen by consumers as both creative and disruptive. The growth is much greater. Brand value grows year-on-year by 154%.

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