With increasingly easy access to a greater variety of data sources. Few companies give up the potential of data analysis, something that cuts across all company departments. From the product manager who wants to know. How to improve an article to the marketer who searches the results of a promotional.Campaign for the clues for the next one. To find out what role analytics is playing in business. Amplitude conducted a comprehensive survey whose main conclusion is that companies are already very clear. That the use of analytics is essential. Thus, 86% of companies say that analytics have. A great influence when making strategic decisions, which shows a broad consensus.

The Use of Data Management Tools Is Not Limited to Specialist Employees

Given the importance of data today, it’s understandable that most companies use a variety of external analytics tools (in addition to their own). Thus, 60% of companies use more than two Honduras B2B List different tools at the same time.  Which does not favor a holistic view of the buyer ) and that there is no tool alone. Serves to understand consumer behavior. In general, the majority of respondents (90%) prioritized external tools over others created by the company itself. And google analytics was a favorite for understanding online behavior.

The analytical tools industry will continue to grow until 2020

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Considering the growing importance of data analytics in the corporate environment. It’s no surprise how fast this industry is growing, expected to grow 27% between now and 2020. According to data from markets and markets. Thus, if last year only social network analytics moved 1,600 million dollars. It is also expected that the popularization of cloud services or the progressive percentage of adoption. Of analytical tools by small and medium-sized companies will shape the future of the industry.

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