One of the latest moves that Google has made in advertising. The market has been to announce the launch of augmented reality ads. The new formats have been tested.  Available on the market. The company already defends the potential. They will have for companies. They will make the experience of viewing the product. The brand’s message is much more immersive. Also much more efficient for the brand. The augmented reality he promises will serve to test products.

Some Brands Have Also Begun to Test the Format and Try

But the truth is that it is not just a new format. A profound change in how things are being done in advertising.  One that moreover Google wants to promote no matter. As they point out in an analysis published by Digiday. Which has spoken with different voices in the industry on the subject of YouTube. Already pushing the buy phone number database Malaysia format among advertisers. It is already selling it and the movement could be a boost. For an advertising format that  The industry had already been working on. The potential for some sectors. That these types of ads will have a fairly notable echo in some specific industries. The cosmetics industry for example. One of those that could benefit most from. The formats since it opens up very interesting possibilities.

They Are Not the Only Players Trying to Position Themselves

That is, YouTube could be what ends up giving the final push to the format, but other companies have already been working on offering these types of ads. Snapchat has been offering augmented reality ads for a while and Facebook (both its main social network and Instagram) is also reportedly working on the format. They are not the only players trying to position themselves with the format. Traditional industry divisions looking to carve out a niche for themselves in the digital arena are also trying. CBS Interactive, for example, has just closed an agreement to be able to create augmented reality and 3D ads on its mobile platform (linked to online media apps and sports content). Some brands have also begun to test the format and try to create their own experiences.

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