One of the themes that have been repeated over and over again during. The end of 2016 has been the weight of false information on the web and how this is affecting. The way consumers see the world. Fake news has become fashionable.  As its impact on our election campaign has put it at the center of the hurricane. What was first seen as a kind of curiosity has become a particularly serious and considered issue. Especially now that the issue has ceased to be simply an item for analysis and has become a matter of direct concern.

Even Brands Are Beginning to Be Very Concerned About the Issue

Even brands are beginning to be very concerned about the issue and the impact that fake news can have. Before the whole issue exploded in recent weeks. Brands had already been affected on occasion by the Buy Iceland WhatsApp Numbers power of fake news and its massive distribution. As some specific sectors were well aware. But, what has happened now that the issue has exploded. Is that brands have begun to put them, in a much more generic way. On their list of concerns and on their list of priority issues for the immediate future. Brands are beginning to lose sleep over the issue and the issue has become. One of those included directly on the list of concerns for the year.

The Dynamics of Mistrust as They Point Out in a Column in Adweek

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The truth is that the issue is much more complex than all this. The key to what is happening and the effect it will have on information dynamics goes far beyond anything being published on the internet and circulating as an unquestionable truth. In reality, what is at stake is not just the credibility of one element or another, but rather something much more complex. What is at stake is credibility much more gradually and in a much more general way: what is at stake is trust, that internet users once again trust what they have in front of them on the net.

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