One of the elements that brands value from social networks is that. They have become a source of information about consumers. Users of social networks tell what they do, what they like and what. They don’t every day in their personal profiles, and in this way they are giving brands clues about the things. That interests them and those that don’t. Companies have a key to achieving much more effective market research than. What has been done before and also a way to anticipate what consumers want and need. Social networks are a valuable source of information but, at first. It seems such a promising scenario, the truth is that the data is not simply worth weight. The information is useless as it is generated and as it reaches the companies. Consumers speak in social settings and they do so in an unstructured way.

In the Midst of the Data That Matters There Are Many That

What does this mean? In short, it could be said that the data generated by consumers in social networks is useless in its raw form and that. As is the case with practically all the information that companies use today. It must Falkland Islands B2B List be refined and its value extracted. Social media shouldn’t be approached in a very different way than companies approach other sources of information in the big data universe. Social data is valuable, but only if you know how to find what it means. Or, as karin robinson, associate social director at ovilvyone worldwide explains, and socialbro collects. “Social media insights are not just data, it’s understanding what that data means.” namely,

What Is It That Companies Have to Do and What Are the Main Risks

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Everyone has a friend on Facebook who says they live somewhere that’s funny or cool, but it’s not really their place of residence. A quick glance among friends reveals who says he lives in Zimbabwe and who says he lives in Darjeeling, even though in reality they live 80 kilometers away. The location has become a material to play or to position oneself. As Robinson recalls, in 2010 there was a massive shift of netizens indicating that they lived in Tehran on Twitter to protest Iran’s control of the network and its attacks on freedom of expression.

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