It turns out that the use of content in digital marketing disciplines is relatively recent. Although we could find different forms of use in communication trends typical of other times, the use of content in the field of marketing is a very recent phenomenon. In Spain, in just a couple of years, content marketing has gone from being an unknown discipline to being a priority strategy for most online marketers. Content has gone from being just another element, even a minor element on many occasions, to gaining enormous prominence. But all of a sudden, we seem to be at the opposite extreme: it’s all content marketing. And this, of course, is not so.

Key Concepts in the New Content Disciplines Whenever

Whenever a new way of doing things arises -as happens more and more frequently in digital marketing-, dozens of terms flourish that seek to describe that novelty according to different intentions on the part of some brands or businesses. And it is undeniable that some of this happens with certain disciplines around content. Content marketing, content strategy, inbound marketing, branded content, brand journalism, and native advertising are just a few of the terms that have sprung up around content. And while some strive to own a concept, the Portugal B2B List market perceives noise and confusion. What used to be advertising is now content marketing? Is content marketing having a blog? Our inbound marketing and branded content the same?

The Content Quadrant: Native Advertising, Branded Content

Portugal B2B List

The starting point to clear up the confusion is to define certain variables that. Depending on the value they take, cause different results or classifications. Of these variables, the most significant are the role of the content. The purpose and the way to make it reach the audience. The role of the content represented as a horizontal axis together with the purpose of the content. As a vertical axis forms a quadrant that at first glance proposes four different areas. Each of them results in a proposal that allows a name (perhaps definitive) to be given to a way of using the content.

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