One of the products associated with the 20th century, chewing gum. Has also unexpectedly become a symbol of how consumers have changed in the 21st century. Chewing gum has a long history, although the modern chewing gum that we know today started in the 19th. Century in the united states and became popular, above all. In the early years of the 20th. Chewing gum was already known and consumed in the united states. On a regular basis and became globally popular during world war ii when soldiers gave. It to the local population in the countries in which they were displaced. During the second half of the 20th century, chewing gum became ubiquitous.

One of Euromonitor International Already Pointed Out That

The cities had to face the problem of cleaning the gum that was stuck to the ground in the streets. And the teachers had to force their students to stop chewing in class. Chewing gum was one of the Denmark WhatsApp Numbers products of the candy industry. That also had multigenerational appeal. From children to adults, chewing gum reached everyone and was positioned in different markets with different characteristics. And, despite this, in recent years chewing gum is in crisis. Between 2008 and 2018, for example, chewing gum sales have fallen in the united states by 23%. According to data handled by the wall street journal. It is not the first statistic that indicates this change inhabits.

Even the Effect Had Been Much More Complex

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In 2015, for example, a chewing gum factory was closed in Canada. The analysis also pointed in that direction, adding that young people now had more things to spend their money on than millennials. Chewing gum was not something so attractive as it had been for previous generations. The growth of the market for healthy products had affected the chewing gum industry. Which did not fit with what these consumers were now looking for. And, although the figures in the markets of some emerging countries were positive. The general trend was towards the eclipsing of chewing gum. Along the passage of time chewing, gum was, therefore. The victim of the great changes in trends that were marking the global market. The smartphone boom (and the lack of attention to the consumer environment), generational changes. And new consumer trends were weighing down a market that until then had been firmly established.

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