Campaigns with automatic targeting are set up quickly. Another advantage is that you can discover new keywords and search trends based on Amazon’s algorithm. So you can easily analyze which searches your ads are displayed on and see whether this generates sales or not. Manual Targeting Manual targeting campaigns are perfect for marketers who want more control or know exactly how they want to target.

Targeting options

Here you can choose whether you want to target via keywords, ASINs (Amazon product IDs) or categories. Depending on the method you choose, you can set a bid per keyword, ASIN or category. My advice? If you have no idea how people search or convert on Amazon, opt for automatic Afghanistan Email Lists targeting first. Then you get an idea of ​​the keywords on which the advertisements are displayed and the search behavior around your products. Whichever method you choose.


Is it complicated to create these ads?

It also costs something to use the advertisements. Also read: What does it cost to sell via Amazon Netherlands? What are the costs? Sponsored Product Ads are of course not free and like most PPC solutions work on a cost per click (CPC) basis. Once a user clicks on your ad, you pay the cost per click. Whoever has the highest CPC wins. But of course your ad also has to be a bit relevant. Compared to Google Ads, Sponsored Product Ads are generally cheaper.

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