Also place calls-to-actions to your more elaborate landing pages that are set up for the holidays on your landing page. 3. Do you do remarketing? hook up! Once you know…

We are going to do a Christmas promotion! At the beginning of January it is time to evaluate: how did the campaign go? Was it a success?  While this is…

The better you use this, the better prepared you will be for the cookie-free world. Step 3. Investigate partnerships with media publishers Because behavioral targeting is going to be very…

With which you try to persuade visitors who want to leave the website to convert) Lead generation strategies with relevant content for your target audience such as white papers and…

And in the 18 to 24 age group, more plans are made for large parties and trips. This group also indicates that they want to get into the party atmosphere…

It is highly recommended that you research this thoroughly and look for relevant partners that your target audience is active on or that are relevant to your industry. Consider, for…

It is important to look at the share of ‘ behavioural targeting ‘ within your campaigns. These are campaigns in which you use data from third parties. Think of the…

Shall we draw raffle tickets earlier this year? And will the Christmas tree also be decorated sooner? On the other hand, there is the group of consumers over 45 who…

Last year the holidays were dominated by lockdowns, uncertainty, crisis and slow parcel delivery. Will we be able to get together again this year for Christmas? In any case, the…

The bigger the difference, the more important this solution will be for your organization. The dot on the horizon In summary, it can be said that a lot is going…

And that’s great, because then you, your colleagues or your managers can see whether it was a successful campaign or not. Examples of SMART Goals during the Holiday Season Increase…

In many cases we still focus on KPIs that do not always match the desired effects for the entire company. Many advertisers steer on a fixed CPA, CPS or CPL.…

Your campaign may not show good results within the total group of ‘women aged 30 to 40’, but it does show among the segment ‘women aged 30 to 40 who…

The payback period is then easy to calculate. This sounds like a logical strategy, but the basis of this type of combination is often laid by small, simple experiments that…

That is of great importance. After all, many of these platforms focus on standardized products, so that price quickly becomes important. Many other (traditional) retailers are experimenting in this area.…

So much from the streaming of series and movies. But the membership can also be earned back by the fact that these users order more from Amazon itself. The company…

The battle of the business models continues In fact, we basically only know 4 different business models. The oldest – and often least flexible – model is the model of…

It is therefore very important for advertisers to see how you can take advantage of this. Many retailers have been taking advantage of this development for some time, by successfully…

Only 8% of online retailers currently offer image search functionalities, while the younger generation especially enjoys being able to search in this way. In fact, at Pinterest, 80% of users…

It is especially important for companies with a complex customer journey to be aware of this and to work on it, so that we interpret data correctly. 8. The Metaverse?…

Another well-known model is the advisory model, which includes consultancy companies, for example. In addition, you have so-called assetlight models, where the pre-investments for 1 version are very large, but…

As a result, a continuous competition can break out precisely in that area, while dependence on the platform has already developed in some cases. 14. Continuous optimization of business models…

Naturally, this also creates major dilemmas. On the one hand, these platforms offer an easy gateway to potentially large volumes, but they also provide an increasing dependency. It is advisable…

Smart advertisers know how to make good use of this. 10. Conversational Commerce The way companies communicate with their (potential) customers has changed considerably in recent years. As a company…

Last year we had a hard time escaping it: the metaverse . Companies in various sectors expressed their vision of the virtual world. Facebook even adapted its company name to…

The expectations do not lie. This will not change for the time being.The greater the challenge, the more important it is in which way companies succeed in getting and retaining…

Voice: users speak more Voice is one such trend that does not unleash a total change overnight, but continues to develop structurally. It simply runs like a red thread through…