What exactly happened? They spend money to trigger immediate sales, instead of building a long-term brand. They opt for bottom-of-the-funnel tactics because they will pay better, within a year, in…

There is no doubt that expanding content production requires the commitment of companies, but, fortunately, there have never been as many resources as today to carry out this work successfully.…

Outsource your Content Marketing strategy Taking care of all this work is not an easy task and building a quality team can take time that you do not have. The…

You will have to search the websites and blogs of your sector and analyze their publications. When a job catches your eye, you can find out who the responsible writer,…

The schedule must be flexible and the strategy must be solid. The ideal is that you plan your production in the long term considering months or a year. This will…

In this way, an essential resource to guarantee the quality standard in the content produced for your company is the Style Guide . This document should function as a detailed…

Most Digital Marketing operations use user data directly or indirectly, as it is one of the most effective ways to understand their behavior. However, in the context of this article,…

This makes it clear what our specialty is and makes our blog a benchmark in the sector. Therefore, the secret formula is as follows: the more content your company can…

These doubts are very common and even somewhat controversial. You don’t have to visit many sites to find hot discussions on the topic. What we can say is that quantity…

Do you want your site to rank above your competitors in other words you need. To understand how people search for the products, services or information. You provide so they…

Because the internet is home to millions of content creators. They all create high quality content in order to get backlinks from high authority websites. Due to the abundance of…

This is the moment in which companies mature their Content Marketing strategy , considering that the production of materials on a scale requires a very well-structured management to guarantee the…

Did that content meet your expectations? Do you already feel more resilient? If you want to continue nourishing yourself with valuable information for your challenges in the exciting universe of…

We talked about taking an anticipatory stance and changing to avoid problems, but let’s face it, errors, failures and unwanted events will always happen. Remember: it is part of life,…

To apply this highly relevant value, marketing teams and their members have to pursue different principles, philosophies, and approaches that promote adaptability and performance in adverse contexts. We refer to:…

  This area of ​​business, like many others, faces multiple challenges and difficulties associated with today’s complex environment. It doesn’t matter if you practice sophisticated Digital Marketing strategies or if…

You can see people who have millions of followers promoting everything from English courses to tools for personal or corporate financial management. How to find the right influencer for your…

This is because, as the platforms used are online, they can transfer the number of people reached by the action that your brand has promoted . negotiable value If a…

Are now part of the marketing strategy of many corporations. But the online world brought a question: between a brand that positions itself by telling me that it is good…

The goal here is to connect with people through emotional and empathic content. Your main character, for example, should bring the pains and needs of the clients. It could also…

In a few seconds, anyone could add lipstick and eyeshadow to her own face. Thus, people appreciated what the brand offered through a virtual “try before you buy” experience. Now…

Here is another conclusion: historical places are a real treasure for storytellers. Unlimited interaction An experimental study conducted by Rock Content exposed users to both closed and unclosed interactive content.…

If you access the website during the Christmas period, you will have the opportunity to create a group photo of elves, where you can upload up to 5 images of…

As one of the best practices for Content Marketing , Interactive Storytelling works successfully in the most diverse scenarios. In this article, we will show you how your company can…

The pandemic may have created new opportunities and other touchpoints, so it is worth reviewing before making any decisions. 2. Get to know your buyer persona better Just as the…

In addition, the diversification of content must be more present than ever, videos, podcasts, interactive content, etc., without forgetting two things that are important: SEO and user experience . So…

Although before they were a channel to increase organic traffic to a brand’s blog or to improve its visibility through its publications, today social networks work more as a means…