Black Friday & Cyber Monday:
FID (First Input Delay) Make the shop interactive in less than 100ms. CLS (Cumulative Layout Shift) By loading your images later, for example, layout shifts can take place. Take into…
Digital agencies & the internal digital
Returns In my update blog about the trends of 2020 I already mentioned it. The return mountain is getting bigger and bigger. This year, PostNL even asked to wait with…
Recommerce is a combination
Blokker was forced to close their stores during the last lockdown. On the other hand, they heard from their shipping party that they could not handle the large flow of…
The Core Web Vitals consist of three
To work! Have you not made any plans for this year to also sell products online? Then I want to challenge you as an SME to start this year. Or…
We now see that consumers
Fortunately, De Dondersteen already had a webshop up and running. The bad luck was just: due to (probably) a security hole, the site was hacked. They suddenly had to switch…
Unique product data
The first weeks of January are already over and you have probably already started your plans and goals for the first quarter. The year 2020 will always be etched in…
What to Expect From Content Marketing in 2018
The way in which brands communicate with their target audience. These have used an innovative and effective trend to attract customers and generate conversion beyond. The conventional way of offering…
The Different Attribution Models in Retargeting Campaigns
The term ‘disruptive’ is not new, but in marketing, it has been used a lot lately. Especially after the appearance of Geoffrey colon’s book ‘disruptive marketing: what growth hackers. Data…
Marketing Data Will Multiply Its Reach Tenfold in 2018
Video has become fashionable in recent years in a very powerful way. As consumers watched more videos on their mobile devices and as they devoted more time and attention to…
Online Videos: Present and Immediate Future of a Market That Will
Video is one of the star elements on the internet. Everyone is clear that users watch a lot of video content and that they will do so even more in…
Why Does the Industry Not Believe Many of the Studies on Digital Marketing?
One of the most popular things in the industry is probably the studios. Studies analyzes and reports are like bicycle wheels when you are growing up. Support that makes us…
Personalization Is Crucial to Connect With the Customer
If analysts and trend lists have made anything clear. It is that personalization has become a fundamental element in the strategy of brands and companies. If you want to reach…
The 5 Vital Keys to Work on in Content Marketing
From being one of those fashionable terms that everyone seems. To be talking about and from which great things are expected in the. Future or for innovative companies that know…
Youtube Is Forcing Marketers to Change Their Strategies
Youtube is forcing marketers to change the strategies youtube has become. A fundamental part of the positioning strategy of companies on the network. It is not just that they use…
The Key Points That Mark the Changes in the Marketing Strategy
The coronavirus crisis came, exploded, and turned everything upside down. Forcing companies to make difficult decisions and completely change their strategy. One of the areas in which they have had…
We Cannot Face the Future With Passive Attitudes Like the Ostrich
We live in a moment full of uncertainty and that is related to the increase in unforeseen situations. The above volatility makes it difficult to foresee events and the ability…
Business Ethics, the Last Responsibility That Marketing Leaders Have to Assume
In recent years, it could be said that hardly a couple of months go by without top marketing. Managers see a new responsibility assigned to them. In recent times, its…
What Can Be Learned From the Marketing and Communication Strategy
At the end of this week, laliga returns, the most popular sports competition in Spain and the one. That moves the highest numbers of audiences. Income, and spending on advertising,…
How the Coronavirus Crisis Has Been the Opportunity for Some Brands
The coronavirus crisis has forced many brands to pause or cancel their marketing strategy. Some have done so for fear of how the fall in associated sales will impact their…
Roi in Marketing How to Measure the Success of a Strategy
As restrictions are lifted and business resumes, after the social restriction phase, we are moving towards a new normal. While businesses might expect an increase in the physical presence of…
The Overwhelmed Role of the Marketing Function the Marketing
Advances in technology have changed the way consumers relate to brands. The continuous evolution of digital devices and channels has radically increased the number of points. Of contact with consumers,…
How Advertising and Marketing Are Forgetting People With
Over the last few years, advertisers have been seeing representation issues being pointed out to them in ads. The clichés and stereotypes about certain groups were recurrent. But consumers had…
The Ethics of Data, an Increasingly Important Part of the Activity
Data came first. The information became the “Oil of the 21st century”.As the analysis insisted and as it was repeated in the articles. Big data began as a somewhat strange…
More Time at Home Because of the Coronavirus a New Revival
The coronavirus crisis has changed many of our habits. The months of confinement made us stay directly at home but in the new normality. More so as the cases have…
Marketing for Back to School: How to Fine-tune to Continue
If you ask anyone with school-age children what they think will happen in the next few weeks, you will most likely come to the same conclusions and receive the same…
Artificial Intelligence and Its Applications in Digital Marketing
Artificial intelligence is the simulation of human intelligence processes by machines, especially computer systems. These processes include learning, reasoning, and self-correction to improve. We can classify these systems between weak…
Fashion Retail Companies Fall in Love With Programmatic
In the world of fashion retail, brands have a healthy obsession with customer satisfaction. Everything revolves around him. That If you are not satisfied, we will give you your money…