The importance of the digitization of companies is one of the main topics in business discourse in recent years. But the reality for SMEs is very different today, and that is that the majority of them. Specifically, 97%, do not have digitization as a priority. 56% of them trust that their turnover will improve in the next 12 months. Mainly thanks to the increase in customer demand and the growth trend of the economy reflected in the GDP. However, they do not mention, at this point. The use of new technologies or the digitization of their businesses is a key factor in said business improvement.

The Data Extracted From the Report ‘radiography of the Sme 2018

The data extracted from the report ‘radiography of the same 2018’ was carried out by the company sage. And presented together with you, reveal that 76% of Spanish SMEs have invested in “Digitization”. The last two years, specifically an average of 10,000 euros per year. This investment president’s email database materializes in voice services. Internet access, and on the web; but digital transformation goes much further. It is a 360º concept that applies to all business processes. Management applications, cloud services, customer management processes. Marketing and of course people. Thus, the study reveals that 69% of SMEs do not have the personnel. With digital skills and 80% of them will need external help to start up the digitalization of the business.

Spanish SMEs Have to See Digitization as the Means to Grow

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In this sense, the report indicates a worrying fact, and that is that only 19% of SMEs have established a digital plan, and of this percentage, only 53% have a budget assigned to said plan. In addition, 25% of SMEs do not know where the investment in digitization is going to go. The report also delves into the opportunities that digitization brings to the business. Thus, SMEs find efficiency, management improvement, time reduction, and increased profitability among the most outstanding aspects. But they also detect obstacles, such as the perception of the high cost of implementation, the poor training of employees, and the absence of qualified personnel.

 

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