In short, both ways of capturing leads are valid and complementary. It all depends on the objectives we have as well as the type of inbound marketing action we plan to carry out. Social networks such as facebook, twitter, or linkedin (slideshare) have long offered. A new advertising format to their advertisers aimed at capturing leads. What are the main advantages and disadvantages of this type of ad compared. To traditional landing pages? For all of us who are dedicated to inbound marketing. This is an excellent opportunity to speed up the process of capturing leads to later enroll them in lead nurturing processes. Below I detail the pros and cons offered by this advertising format in the three. Main social networks.

Twitter Was One of the First to Integrate This Type of Format in Its

And after using it for more than a year, I can say that it is a very attractive option for capturing leads, especially because of the ease with which the user can download the content that we promote. Another added advantage is the Antigua and Barbuda B2B List possibility of synchronizing user data with different marketing automation and email marketing platforms such as Mailchimp or Hubspot in my case. Once the user interacts with the card, we store their name, email, and Twitter username. Through the integration with hubspot or other tools. We can create new contacts who are then incorporated into conversion-oriented lead nurturing workflows. On the other hand, the main disadvantage may be the limitation in the data that we can obtain from the user. Perhaps an email, the name and the twitter user, is not excessive information.

The Integration of This Type of Format in Facebook Is More Recent

Antigua and Barbuda B2B List

In recent weeks I have been investigating and testing this format and the truth is that it is very attractive. One of the main differences and also an advantage of facebook lead ads compared to. Twitter lead generation cards is the possibility of expanding the range of information. We obtain from the user. In other words, it allows us to collect user information on facebook in addition to adding qualitative questions. Thanks to this we can obtain a much more complete profile of the user. That allows us to segment and define a more appropriate message.

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