Anyone who regularly talks with SME managers about strategy.  About achieving the best possible results is quiet. Likely to have come across a not very interesting mention of the Internet. That is it is more than possible that he has recommended to some SME. To make some movement online.  Position himself in a remarkable way in the network. That they have answered that “that is not for us”. Despite the fact that the Internet has been established. Itself considerably and despite the fact that it is increasingly important . How consumers discover things but also in how they directly consume. SMEs continue to show a certain fear of the Internet.  Are simply unaware of its existence and its power. As a study on digital transformation. The Spanish company recently pointed out.

Companies in the Country Fail in Digital Transformation Massively

And this is a serious problem because it makes SMEs close to possible new opportunities. For example, according to data from the latest study on Online. Confidence was carried out by contact number list India Showroomprivé only 1.97% of Spaniards have never bought fashion. Online in the last year. 38.17% have bought several times a month and 35.77% several times a year. In addition, it is not only that consumers are already shopping online. Also, the buying habits and needs of buyers could play in favor . SMEs if they see the window of opportunity. As the president of Cepyme. Gerardo Cueva recently explained at a conference medium-sized. Spanish companies need a greater digital culture and understand that digitization is a pending task.

In the Latest Study on E-commerce by the Capgemini Research Institute


In the latest study on e-commerce by the Capgemini Research Institute. They pointed out that three out of four Spanish. Consumers would increase their online spending. If the delivery service was satisfactory. In fact, the main problem was in what is known. The “last mile” is the process of delivering. The purchased products to consumers. As explained in the thread of these data from Webloyalty Spain, consumers want their orders to be available in a few hours and not in days or weeks as in the past. SMEs could take advantage of the fact that they are often retail spaces close to consumers to carry out an omnichannel strategy and take advantage of that need, at least with their most immediate consumers geographically.

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