If something has become clear in recent times, it is that video has become a fundamental part of brand strategy. The videos are very well received and get good engagement figures. Brands are launching into the creation of this content and are managing to position themselves in this territory. The formulas are very varied. Brands create their own videos, share other people’s videos. Position themselves in the videos of others or become the advertising. That allows users to see the videos that internet users really want to see. But what type of video is the one that is succeeding on the network. When videos began to circulate on the internet and when this type of content began to be produced. The advice that was always given was that the video be short and that nobody really wanted to see a long video.

Then Habits Types of Connections and the Way in Which Content Was Consumed

Fashions and trends have been changing what is done in video and what is expected and is creating a new trend. The truth is that videos are going back a bit to the origin (although they are not exactly the same) and now the big trend is to be short, although not just any kind of short. The fault of this return of the concrete and of the brief is in the social networks. The new social Grenada B2B List applications are imposing this return to the short and are creating a new wave of short-lived content. Video has gained new momentum thanks to the prominence it receives on social networks such as Facebook and the appearance of apps, such as Meerkat or Periscope, which allow live content to be created.

Thanks to the Weight They Have Among the Content Published by Its

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Snapchat already achieves impact figures, as pointed out in an analysis by VentureBeat. In january, 7,000 million videos were viewed on the app every day (on facebook the figures are 8,000 million videos, although it has a 15 times higher user base). Thanks to the weight they have among the content published by its users. But snapchat is not the only one that allows you to upload videos. So do social networks like instagram or twitter. Twitter, which was already betting on video with vine. Will now also allow those contents to be uploaded and recorded directly from the social network itself. Thanks to a planned update for its android and ios app. What do all these videos have in common? They all have to have a short duration since almost all these platforms require a certain and scarce duration.

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