Objective search engine research When you do SEO, you would do well to keep an eye on your rankings in the search engines. Of course there are tools that can do this for you, but it’s also important to take a look at the SERPs yourself every now and then . Problem: Because of your search history and location, you get very different results than your potential customer.

How does VPN work?

With a VPN you transform yourself into an anonymous user without tracker and search history. Also helpful: you can play around with the location by choosing a VPN server in another country. Curious how a German user finds the path from the search engine to your website and what Angola Email List he finds there? A VPN can help you. Also read: TikTok as a marketing tool: the possibilities in a row [infographic] Marketing research Linked to the above, VPN technology is very useful for doing research in new markets.

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Are you talking about a VPN?

Let’s take the German example. Do you also want to offer your product or service to your eastern neighbours? Then it is useful to know what a German user sees when he sets up an online search. This will give you a much better idea of ​​the market than if you were to do this research from your own location. Competitive Research As a marketer you keep a close eye on the competition.

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