In a few seconds, anyone could add lipstick and eyeshadow to her own face. Thus, people appreciated what the brand offered through a virtual “try before you buy” experience. Now keep in mind that the bottom line here is not about app development, but it is a reality that technology plays a crucial role in bridging storytelling and interactive content. Do we need to invest a large amount of money in our marketing actions? Not necessarily. But interaction can definitely bring an extra layer of satisfaction to our existing content. In addition, we can adopt metrics that help us monitor the results.

Do we need to invest a large amount

The point is that any innovative strategy, especially when dealing with people’s behavior, needs constant improvement. Surveys and personality tests are VP Engineering Email Lists good options, though you need to plan how to fit them into your narrative first. visual message Here are some final ideas to keep in mind before creating your own content. First of all, it is important to understand exactly what you need to communicate , as well as how to do it. Instead of choosing the most sophisticated interactive content.

First of all, it is important to understand

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You need to identify which medium works best for your brand. Are you creating a website? So maybe you can spread out different tools across the page. But keep the approach minimalist: a simple animation, infographic or video is enough. Longer stories tend to open up space for more elaborate material, but try not to overwhelm your audience with too much information. People can get anxious. Identify your Buyer Persona and then create a story based on it, make it personal!

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