It seems like a somewhat logical question: in a world where consumers are increasing. Fed up with ads and increasingly critical of them. Limiting the advertising served could help alleviate the problem. But the truth is that, no matter how logical the question may seem. Not everyone is doing something like this and it is not the dominant idea on the web. In fact. Although there are media that have begun to limit the number of ads they serve on their pages in order to increase. The value of those that remain, it is usual to opt for the opposite technique and to serve more and more advertising to consumers.

Those Who Are Experimenting With Capping and Serving

This has just been confirmed by an executive from Hulu, the US VoD platform where consumers can choose between a freemium and a premium model. Peter Naylor, senior vice president of advertising sales, explains that China Business Fax List putting strict limits on the volume of advertising served has a positive impact on the business and the relationship with consumers. Why do consumers welcome these formats? Naylor points to a fundamental reason. The consumer likes to be the one in charge and he likes to apply that control of things both by deciding how and when they see content and the time they spend doing it. And, in fact, from their observations, it is not that the ads are hated by consumers but rather that what is being done wrong is how to serve them.

Consumers Tend to Choose the Model That Carries Advertisements

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It shows that advertising does not displease everyone,” the manager assures Warc. “It means that if you put a value proposition in front of consumers they will make the choice that makes sense to them and that is a choice between time and money,” he adds. In his case, consumers are fully aware of how many ads they will see (about four for each chapter) and above all that the weight of the advertising will actually be lower than that of traditional television (in the United States, its market, between 14 and 15 minutes per hour). Knowing how much publicity they will have in advance and especially knowing that the pauses will be low makes consumers feel more willing to connect with them and their content.

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