We are witnessing a new revolution in which technology drives commerce, online and in stores. Developing digital marketing strategies to find the brand’s target audience. Establish a budget and get closer to the audience with optimal and relevant ads according to their preferences and profile.It is a critical time to start making decisions. In the United States, 30% of investment in social media goes through programmatic, according to Forrester Research. Companies focus on the search for professionals who optimize investment for audience purchases.
Who Are the Fittest? Undoubtedly Those Who Come From Experience
Undoubtedly those who come from experience in direct marketing and database marketing. The analytical and strategic preparation of the experts is a plus. Managing large databases preparing each piece of data, ensuring that it is “Clean” of duplicates, organizing. Analyzing, and segmenting the database. Was once a task that took months to perform a test. Launch a piece, wait for the Switzerland Business Fax List response and then evaluate it. Programmatic is to do this, but in real-time with a gigantic volume of data. Today we can launch a campaign in half an hour.
Digital Marketing Allows Us to Connect With the Audience Generate Interest
The ability to predict and accurately is essential, analyzing each data, for each person, achieving unique and individual human insights. That allows you to be prepared to satisfy the audience in a creative and measurable way, on a large scale. Now, in short, learning cycles, we get very high customization capacity. Before we had emailed, traditional mail, and calls to reach the customer, now we have mobile, video, content marketing, rich data from many different sources. What needs to be developed is talent. It is useless to have the latest technology, without analytical and strategic capacity. Social listening is vital to obtain results in programmatic buying,