Online videos have become an absolutely essential tool for marketers since. It is one of the most effective channels to communicate with that consumer who spends the day glued to his smartphone. Spends an average of 45 minutes a day watching videos on his mobile (and growing) and pay more attention to the video format than any other on social media. Brands have not been immune to this reality and 2015 has undoubtedly been. The year of the online video boom when 8 out of 10 companies acknowledged having increased their budget for videos.

Brand Videos Are Useful During All Phases of the Purchase Process

Video is not only an ideal format for virtualizing content on facebook, but it is also becoming. The perfect channel to accompany consumers on their purchase journey. From promoting the Uruguay B2B List brand to presenting a product. From sharing testimonials from other users to help you use it once you have purchased it. An ascend2 report showed the effectiveness of different types of videos, according to various companies. With the highest-rated being customer testimonials, demos, and tutorials. Content that would be at the end of the sales funnel and shows its potential to help to sell more.

The Promise of Interactive Video Has Been Around for Years

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And what will these interactive videos consist of? They will go far beyond allowing the consumer to click a product to buy it, and will integrate questionnaires and data collection forms that will help marketers turn static videos into active tools to generate leads, qualify consumers and achieve greater engagement. But in addition, the technological improvements will be used to create a new category of video: “choose your own adventure”, in which the consumer will be able to choose the content that interests him. Connecting with the previous point, brands will also bet on bringing the concept of personalization, so essential in digital marketing.

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