Social networks have changed the rules of the advertising and marketing game and now advertisers. Have to focus their advertising efforts on these platforms. However, the new social media are diverse and each one fulfills a certain function for. The audience and the brands. In this sense, youtube stands as a very effective tool to gain the trust of users and. Especially, the reviews of products offered through this platform. This is the main conclusion reached by a study recently organized by the companies. Buzzmyvideos and onepoll, which surveyed more than 500 users of this social network.

The Results Could Have Been More Favorable

In fact, the trust that users have towards this video content is such that it exceeds, and by far. The trust data obtained by traditional media, such as television (with 14.14% of affirmative answers) and the radio (which only registered 2% of the total of these). These results are in line with other recent research. Which confirms the power of online video as a marketing strategy. Thus, a survey by the CIO& CTO Email List company invodo maintains that. After viewing a review through youtube, consumers increase their interest in making a purchase. Specifically, the chances that they go to a store, either online or physical. Are they multiplied by 1.6 times that if they had not seen this content through this social network?

Types of Content and Usefulness of Reviews Likewise

CIO& CTO Email List

A figure whose main percentage of users is concentrated in the range that covers the consumption of between two and five hours per week, however, users who admit to watching online videos during this period of time and whose figure reaches 37.2% of the total of those interviewed. Likewise, this research has focused on analyzing the types of content through reviews on youtube that consumers most demand, a fact from which brands can guide their social media marketing strategies.

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