Social networks have changed the rules of the advertising and marketing game and now. Advertisers have to focus their advertising efforts on these platforms. However, the new social media are diverse each. One fulfills a certain function for the audience and the brands. In this sense, youtube stands as a very effective tool to gain the trust of users and, especially, the reviews of products offered through this platform. This is the main conclusion reached by a study recently organized by the companies buzzy videos and OnePoll. Which surveyed more than 500 users of this social network, between the ages of 16 and 45 last month. Regarding their video consumption habits and the impact of this social network on their purchasing decisions.

Product Reviews on Youtube Were Their Main Source of Trust

These results are in line with other recent research. This confirms the power of online video as a marketing strategy. Thus, a survey by the company invodo maintains that, after viewing a review through youtube. Consumers increase their Papua New Guinea B2B List interest in making a purchase, specifically. The chances that they go to a store, either online or physical, are multiplied by 1.6 times that. If they had not seen this content through this social network. In the same way, the analyzes of different brands confirm that product reviews continue to gain followers and popularity. Among users. In fact, 53% of users acknowledge that they get carried away by the positive opinions of other users.

Types of Content and Usefulness of Reviews Likewise This Research

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This research has focused on analyzing the types of content through reviews on youtube that consumers most demand. A fact from which brands can guide their social media marketing strategies. Thus, the main content they watch is comedy videos (32% of the total). Followed by music (24%), beauty (8%), how to do it (8%), games, and food (both with 5%). Finally users were also asked about the effectiveness of these contents and their suitability for. Their interests and needs. In this sense, the majority of those interviewed (four out of ten users) agreed with them, compared to only 15% of those surveyed. Who acknowledged their disagreement with them.

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