Personalization is an increasingly important element in the relationship between consumers and brands. Consumers increasingly expect brands to treat them face to face, to know who they are. What interests them and what will motivate them as consumers. They want the messages to be dedicated solely to them and, therefore. To be information that is relevant to them. Not doing so, or leaving messages on generic issues that try to reach as many consumers as possible. Therefore has a highly negative effect. Not only do consumers feel that they are not getting what they are interested in.

Despite the Fact That Personalization Is So Important

Keep in mind that personalizing content is not just teaching. The automated content delivery system to treat consumers by name. The consumer in question was to make its name stand out, to give a clear example. Personalizing would mean Yemen B2B List sending a newsletter that really interests the consumer. Who is going to receive it, with content that fits their consumption patterns and interests? It’s no good sending information about baby products to consumers who are in middle age to have children.

Ultimately, as Much as Consumers Want and Are Interested

Yemen B2B List

Brands are failing miserably when it comes to personalizing their approach to consumers. Despite the fact that 81% of the brands surveyed say that data has become. A critical or very important element when it comes to producing content. Thus, 69% of those surveyed do not personalize their home page or the landing pages to which they send their consumers. It is not the only questionable figure: although 59% claim to use email marketing to connect with consumers. 69% of these companies also admit that they do not personalize the content at all.

Leave a Reply

Your email address will not be published. Required fields are marked *